09 Feb The Green Bee
You do know that “branding” is an old topic, right?
Yet, with the rise of social technologies, branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition, to build and grow a business which thrives.
For this reason alone, YOU have to stand out and create a one-of-a-kind brand.
You’re either dominating competitors, or you’re invisible in the market.
You don’t want to build a “me too” brand. You want to be completely different. The ‘purple cow’, as Seth Godin says.
I’ve rebranded this purple cow as “green bee” cause, you know… green rocks. And I also want to stand out
Here’s how to brand yourself as the ‘green bee’ of your industry..
#1 – Set Goals & Define Your ‘Green Bee’ Brand
Where do you see yourself in business in the next 2-3 years? Why?
Before creating your brand, you must set specific goals and plan accordingly. You should take a look at where you are at now and where you want to be in the future.
- Maybe you want to become an authority in your niche
- Perhaps you want to build a popular ecommerce store
- Or maybe you want to compete with Google (good luck!)
Whatever your goal, plan correctly – from the start.
#2 – Create & Maintain Your Brand
After you’ve set your goals, outlined your target market & defined how you wish to be perceived, then you can start to form the FOUNDATION of your brand.
Take this into account:
* Your Unique Visual Identity
Having a unique visual identity is one of the easiest ways to differentiate yourself from the competition. This should be consistent and reflective of your initial goals, yet flexible enough to work across all areas of your communication.
You should have at least; a logo, business card, letterhead, website and a variety of online social profiles.
** Your Own Website, Domain Name & Email Address
Do you know what comes up when people type your business into Google? Hopefully your own website (e.g. JohnSmith.com) and social media profiles. Are you using a customized email address? These all reflect your brand’s image.
*** Social Networks
It’s not enough to have a Facebook or Twitter account, you have to actually be active there; share content, provide value, ask and answer questions, as frequently as possible.
Remember that everything you do, say and share is reflective of your brand.
**** Brand Maintenance, Security & Monitoring
Your brand is your business and your reputation. Why wouldn’t you monitor what people are saying about you?
Use Google Alerts, Twitter Search and other available TOOLS so you know when and where you are mentioned online. This allows you to put out fires early, as well as network and thank people who are helping or linking to you.
Make friends first, business second.
Is your brand a ‘green bee’? Hit “reply” and let me know how I can help.